Rebrand Cost UK: 2026 Price Guide
Short answer: a focused UK brand refresh usually lands between £3,000 and £12,000. A full rebrand without a rename typically runs £10,000–£35,000. Add legal, domain, and SEO migration if you're changing the name. Cheap logo packs under £500 almost never fix a B2B perception problem.
What you'll get
- 2026 UK price bands for logo tidy-up → full rename rebrands
- What actually drives quotes up (stakeholders, naming, rollout, website)
- What a useful agency quote must include
- Links to brand refresh vs rebrand and the rebranding checklist
UK founders ask about rebranding prices before they ask about strategy. Fair. Here's the honest breakdown we use when scoping brand and website work.
Brand refresh vs rebrand cost
If you're still deciding which path you need, read brand refresh vs rebrand first. Pricing follows scope:
| Scope | Typical UK range (ex-VAT) | What you usually get |
|---|---|---|
| Logo-only tidy-up | £800–£2,500 | Cleaner mark, limited guidelines |
| Brand refresh | £3,000–£12,000 | Logo evolution, type, colour, templates, light messaging |
| Full rebrand (keep name) | £10,000–£35,000 | Strategy, positioning, full identity, key rollout assets |
| Rebrand + rename | £15,000–£50,000+ | Above + naming, legal checks, domain, redirects |
Agencies in London often sit at the top of each band. Fixed-scope sprints sit lower when the deliverables are tightly defined.
What drives the price up
- Stakeholder rounds. Every extra board review adds weeks and fees.
- Naming. Legal screening and trademark checks are not optional for a rename.
- Rollout volume. Vans, signage, uniforms, packaging, and sales decks multiply cost.
- Website rebuild. A tired site usually needs more than a new logo dropped in — see small business website cost UK.
- SEO migration. Domain or URL changes need 301 maps or you donate rankings.
What a useful quote should include
Ask for a line-item scope, not a vague “brand package”:
- Discovery / brand audit
- Positioning and messaging (if included)
- Visual identity deliverables (logo suite, type, colour, examples)
- Brand guidelines (and in what format)
- Core applications (business cards, letterhead, social templates, slide master)
- Website implications (refresh vs rebuild)
- Timeline and revision rounds
If two quotes differ by 3×, compare deliverables — not just the logo file.
DIY, freelancer, or studio?
- DIY / marketplace logo: fine for a side project; weak for B2B trust.
- Freelancer: good for a refresh if they can also think about messaging.
- Studio / sprint partner: better when website, SEO, and rollout need to move together.
Most service businesses lose more money from a slow, confusing brand than they save on a bargain logo.
FAQ
How much does a brand refresh cost in the UK?
Typically £3,000–£12,000 for identity plus core templates. Larger firms with heavy stakeholder process pay more.
Is a £500 rebrand worth it?
Almost never for a trading B2B or local service brand. You get a file, not a system — and customers still see the same weak website and inconsistent materials.
Does a rebrand include a new website?
Not always. Budget website work separately unless the proposal clearly bundles it. A sharp identity on a converting site is the combination that pays back.
How do I keep rebrand costs under control?
Decide refresh vs rebrand first, freeze the stakeholder list, and buy a fixed-scope sprint instead of an open-ended retainers-only process.
What to do next
Map your situation to the table above, then decide whether you need diagnosis or delivery. Our Free Growth Audit includes a plain recommendation on refresh vs rebrand and a realistic budget band — without a hard sell.
When you're ready to execute, a structured brand and growth sprint keeps scope and cost honest.