Trade Leads in the UK: Buy Them or Earn Them

If you are searching for plumber leads, electrician leads, boiler leads or roofing leads, you have probably seen how expensive they are. Lead services sell enquiries, often to several firms at once. The alternative is earning enquiries that only you receive, through your website, Google profile and SEO. This page lays out both options and how to compare them by cost per won job.

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The problem

Plumbing, electrical, boiler and roofing jobs are worth a lot, so the leads are priced accordingly. The price is only part of the story. Shared leads mean a race. Many lead services send the same enquiry to several firms. The customer often goes with whoever calls first or quotes lowest. You pay whether or not you win. Per-lead pricing charges for the enquiry, not the job. A 20% win rate means the real cost per job is five times the lead price. Lead quality varies. Some leads are ready to book. Some are price-checkers or out of area. You often cannot tell until you have paid. Nothing is left behind. When you stop paying for leads, the enquiries stop. A website and profile you own keep working.

What good looks like

The right answer depends on your numbers. Here is a fair way to work it out. Work out cost per won job. Total spent on a source in a period, divided by the jobs actually won from it. Include the time you spend chasing leads. This is the only number that matters. Count the value of the job. A boiler installation is worth more than a repair, so a higher cost per won job can still pay. Compare against average job value, not just against other leads. Count what you keep. A lead is gone once used. A ranking page, a Google profile and a bank of reviews keep producing. Over a year, that changes the comparison. Be honest about speed. Paid leads are fast. SEO takes months and is not guaranteed. Many firms keep a lead source while building their own, then reduce it. Make the own-enquiry route convert. A ranking page is wasted if the site cannot take a call or a quote. See web design for tradesmen.

What Upvision does

KKOSTOV LTD trades as Upvision. We are UK-registered and deliver remotely. We do not sell leads. We build the site, profile and pages that produce enquiries you own. Trade SEO. Pages for the jobs that pay: plumbers, electricians, roofers, heating engineers, landscapers and more. Google Business Profile and reviews. Eligibility check, profile build-out and a review request after completed jobs. See Google Business Profile management. A site that takes the enquiry. Tap-to-call and a short quote form on every page. See web design for tradesmen. Tracking against what you pay now. Calls and quote submissions reported so you can compare cost per won job against your current lead sources.

FAQ

Do you sell plumber, electrician or roofing leads?

No. We do not sell leads. We build the website, Google profile and SEO that produce enquiries only you receive.

Are paid leads always a bad deal?

No. If your cost per won job is acceptable against the job value, they can be worth it. The mistake is judging by cost per lead instead of cost per won job.

Can SEO replace leads completely?

For some firms it reduces them over time. It is slower than paid leads and not guaranteed. We would rather show you numbers than promise a result.

Where do I start?

Work out your cost per won job for each source, then book a Free Growth Audit so we can show you where your own site and profile are leaking enquiries.

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UK business guides

KKOSTOV LTD trading as Upvision. UK-registered, delivered remotely.