What Checkatrade Really Costs: Work Out Cost per Won Job

Searching for Checkatrade cost usually means one question: is it worth it? Checkatrade, MyBuilder and Rated People each charge differently and change their pricing, so check current figures on their own sites. What matters is what you pay for each job you actually win. This page gives you the method.

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The problem

Subscription and per-lead fees are easy to see. The real cost is spread across several things. Win rate decides the real price. A fee that looks fair becomes expensive if you win few of the jobs. Fees divided by jobs won is your true cost. Your time is a cost. Calling, quoting and travelling to jobs you do not win takes hours you could bill. Competition sits next to you. Directories list many firms for the same search. Price-led customers pick on price. You rent the audience. Stop paying and the visibility goes. The reviews may stay on the platform, not on your own site.

What good looks like

Use the same test for Checkatrade, MyBuilder, Rated People or any other source. Work out cost per won job. Total spent on a source in a period, divided by jobs actually won from it. Include the time you spend chasing enquiries. This is the only number that matters. Compare against job value. A boiler install or re-roof can justify a higher cost per won job than a small repair. Track the source of every job. Ask how each customer found you and write it down for three months. Guessing leads to bad decisions. Do not drop everything at once. If a directory is winning jobs at a fair cost, keep it while you build your own enquiries, then rebalance.

What Upvision does

KKOSTOV LTD trades as Upvision. We do not run a directory. We build the enquiries you own, so you depend less on any one platform. A website that converts. Tap-to-call and a short quote form on every page. See web design for tradesmen. Google Business Profile and reviews. A profile and review process you control. See Google Business Profile management. Trade SEO. Pages for the jobs that pay, aimed at your areas. See SEO for tradesmen. A fair comparison. Tracking that shows cost per won job across directory and owned sources.

FAQ

How much does Checkatrade cost?

It depends on the trade, area and plan, and it changes, so check the current figure with Checkatrade. Then divide what you pay by the jobs you win from it.

Is Checkatrade worth it?

If your cost per won job is acceptable against the job value, yes. If it is not, put part of that spend into your own website and Google profile.

Is there a Checkatrade alternative?

Yes, including MyBuilder, Rated People, and enquiries from your own site and profile. See our Checkatrade alternative page.

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UK business guides

KKOSTOV LTD trading as Upvision. UK-registered, delivered remotely.